Why Deals Stall
Your sales team is working the right deals. Something else is blocking them.
The problems behind almost every stalled deal
of manufacturers report losing deals due to financing challenges. – Automate UK, 2025
– Automate UK, 2025
of lost B2B deals cite risk rather than price – Basis Global, 2026
– Basis Global, 2026
"When the project is complete, the expertise to maintain or maximise value from the investment has not taken root in the business."
– Prof. Sam Turner, High Value Manufacturing Catapult
Every one of these numbers has an answer. Unfortunately, most companies never get to hear it.
Why It Works
Installed on funded, long-term service contracts
from start-up to scaled business across 3 continents
In 2010 we founded a business to solve The Approval Problem in the energy efficiency space.
An OEM with a strong product and a full pipeline – but deals that wouldn't close because the customer wouldn't take the performance risk or couldn't secure the funding.
We weren't advising from the outside. We were inside the business – building the case, negotiating with funders, rewriting contract terms until all three parties could say yes. Deal by deal, for over sixteen years.
That experience applies whether you are closing a single deal with a strong business case or building a recurring revenue model from the ground up.
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The Solution
A 3-month, 3-deal intervention.
Designed for manufacturers and integrators who want to start closing deals differently.
The fastest way to prove the model works – on your own pipeline, in 90 days.
3 Deals. 3 Months.
We review your live pipeline, isolate the deals blocked by finance or risk concerns, and prioritise the three with highest close probability and impact.
We address commercial, technical and funding concerns – building a decision-ready business case, amending SLAs or warranties, and structuring the finance, as needed.
We push each deal to a clear yes or no – joining sales calls to present the commercial case, and preparing and debriefing the sales team at each stage.
Each step adds value.
Most manufacturers are closer to the full journey than they think. The Recur Pathway takes you from your first service contract to a scalable, recurring revenue model – at your pace, with clear gates at every stage.
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